How can WHO campaign materials be used?

WHO campaign materials may be used for educational and information purposes, as long as the proposed use is consistent with the goals of the campaign.

WHO Member States, intergovernmental organizations and non-State actors in official relations with WHO are authorized to add their organizational logos to WHO campaign materials. They may not, however, add additional logos to WHO campaign materials or change the materials in any other way without the permission of the Organization.

Private sector entities including business associations, representing commercial enterprises, entities not “at arm’s length” from their commercial sponsors, and partially or fully State-owned commercial enterprises acting like private sector entities are not permitted to add their organizational logos or product logos to WHO campaign materials.

Who can use campaign logos developed by WHO?

For some campaigns, WHO develops a campaign logo to be used in promotional materials. The logos can also be made accessible for wide public use in support of the goals of the campaign.

In order to access the logo files, individuals must indicate that they agree to the following terms of use:

• The campaign logo is made available only for informational purposes to promote the campaign. Use of the campaign logo must be consistent with the identity guide for the logo, the terms of use, and the goals of the campaign.
• The campaign logo may not be used to promote any activity, service, or product of a non-State actor and should in no case be used in conjunction with commercial, promotional marketing or advertisement purposes.
•  The campaign logo may not be used by the tobacco or arms industries or non-State actors that work to further the interests of the tobacco industry.
• All rights in the campaign logo remain with the World Health Organization.
• This permission to use the campaign logo does not include any right to use the name or emblem of the World Health Organization (WHO) or imply any affiliation with or endorsement by WHO of any entity, its views, opinions or activities.
• WHO does not award the entity (its members, branches or subsidiaries) with any privilege or competitive advantage.
• WHO shall not be responsible for misuse of campaign logos.
• WHO may revoke the right to use the campaign logo at any time without any further explanation, including in the event that these terms of use are not complied with.
• The user of the campaign logo shall not register a trademark containing the campaign name, logo or visual element developed from the logo in any language or media. 
  

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