Health Promotion
We work to enhance people’s wellbeing and reduce their health risks associated with tobacco use, alcohol consumption and physical inactivity, thereby contributing to better population health. We develop and implement cross-cutting normative, fiscal and legal measures and capacity development tools. We advance global health in health literacy, community engagement strategies and good governance for health, and foster public health action in the settings of every-day life.

Fiscal Policies for Health

The Fiscal Policies for Health (TAX) unit provides strategic leadership, capacity building and specialized technical assistance in the field of fiscal measures for health, particularly on excise taxation on tobacco, alcohol and sugar-sweetened beverage products. In addition, the TAX unit leads WHOs work on the development of tools, normative evidence, and market surveillance to provide best practice guidance for countries on how to use fiscal measures to improve health, reduce healthcare costs and generate a revenue stream for development.


Building on its strong expertise and track record advising Member States on tobacco taxation, the TAX team in the Health Promotion Department serves as the overall coordinator on health taxes work within WHO,  building on lessons learned from tobacco taxation work.  The unit works across a wide range of countries, including high tobacco burden countries like China, India and Indonesia, as well as other countries such as across Africa where the tobacco epidemic presents a clear and present public health risk.

 

 

Publications

All →
Health taxes: a primer
22 September 2019

Health taxes: a primer

This document summarizes the evidence on the health and economic impact of health taxes (those imposed on products with a negative public health impact...

Resource tool on alcohol taxation and pricing policies

Alcohol taxation and pricing policies have several public health, economic and social benefits as they have the capacity to: 1) generate tax revenue, 2)...

Earmarked tobacco taxes: lessons learnt from nine countries

This publication looks at the experience of nine countries that have an experience in earmarking tobacco tax revenues for health purposes. It describes...

Other publications

This paper measured the economic cost of smoking-attributable diseases and found that the economic cost of smoking totalled US$1436 billion in 2012.

Fiscal policies for health

Tobacco Control and Healthy China 2030

This study finds that significantly higher tobacco taxes will be needed to achieve Healthy China 2030 target for reduced smoking even after the implementation...

This monograph examines the current research and evidence base surrounding the economics of tobacco control—including tobacco use, tobacco growing, manufacturing...

The report sets forth the public health, economic, and anti-poverty case for higher tobacco taxes; shows how some countries have already delivered ambitious...

Multimedia